'Glee' rocks the house for marketing geeks
I don't recall Grand Prairie High School music assemblies of a few decades back rockin' the house like what you'll see, hear and feel in "Glee: The 3D Concert Movie."
I add "feel" to the mix because no bass drum stomp or guitar riff has rattled my insides like what we hear in th "Glee" concert opus since The Who smashed their guitars and drop-kicked the drum set on the Memorial Auditorium stage in Dallas in the early '60s.
Very slickly produced, "Glee: The 3D Concert Movie" is directed by Kevin Tancharoen, who called the shots on the "Fame" big-screen revise a couple years back.
Full disclosure: I'm not a fan of the wildly popular Fox TV series, which harmonizes into its third season next month. I am a fan of Jane Lynch, who portrays salty Sue Sylvester on the show. Truth is, I never could stomach the TV show long enough for Lynch to appear.
The concert film, though, is something else. I could do without the insertion of real-life geeks (the dwarf cheerleader, the gay guy outed in the eighth grade, etc.) that's peppered throughout. Come on guys, if you're going to cut Lynch out of the concert film, which apparently someone did, also 86 the cheesy pathos.
"Glee 3D" doesn't need that. The cast members who sing, all tangled in high school drama on TV, set a very high standard vocally.
Lea Michele, Rachel Berry to "Gleeks," belts out a rousing version of Barbra Streisand's signature "Don't Rain on My Parade" that may have the rafters still humming at the IZOD Center in East Rutherford, NJ, where the concert film was lensed over two nights.
Plano native Kevin McHale is also a show-stopper as Artie, the geeky kid in the wheelchair. For those of you unfamiliar with Artie's dream in the TV series, the lively number recreating the event on the concert stage might leave some cynics in the audience -- if they're allowed into the movie auditorium at all -- scratching their heads.
Normally, I'd say a movie like this would be for "Glee" devotees only. The choir (or glee club) singing to the choir (or glee club) as it were.
Not this time. I encourage all marketing majors as well as music majors, singers and anyone who enjoys a pulsating musical act on stage to attend as well; perhaps with a set of earplugs.
Present and future marketing execs may be overpowered by the rush of music and put off by the corny theme of "geeks as gods." Publicity professionals could take notes on how a well-oiled stage show can rumble along so magnificently as a cash cow marketing vehicle, though.
That's something to "don't stop believin.'" For sure.