It doesn't matter how entertaining The Second Best Exotic Marigold Hotel is, it has already proclaimed itself second best with a most unfortunate movie title.
Sequel or not, what are the geniuses behind the follow-up to the 2011 delightful, poignant tale of British retirees finding adventure in a semi-restored hotel in India thinking?
"How was it?" someone is bound to ask as movie-goers head back out into the daylight after seeing The Second Best Exotic Marigold Hotel.
"Oh, you know, really semi-top notch, second rate."
What else can they possibly say?
Unfortunate movie titles are nothing new. The action-comic Western Straight to Hell didn't set the bar very high in 1986. And there actually was a short film titled The Bad Movie in 2004.
Some of you might remember Really Bad Movie! on TV a couple of years back. Me? I can't wait for The Extra Bad Movie, supposedly coming to your neighborhood bijou sometime later this year.
Back in 2007, I interviewed Jerry Seinfeld when he stopped off in Dallas to stir up a little buzz, if you will, for Bee Movie. The legendary TV sitcom star told me he came up with the idea for the computer-animated tale of a bee with a mind of his own during a lull in dinner conversation with Steven Spielberg.
You may remember that Seinfeld voiced the lead character, Barry B. Benson, himself. It was a labor of love for Seinfeld, who spent about four years getting the project to the screen.
But I remember thinking there was something unfortunate about that title: Bee Movie.
So I took a deep breath, decided why not challenge one of the great comic minds of our generation and said something like, "You know, to some people that term B-movie means second rate or low budget."
Seinfeld looked at me a little funny and said, "You're the first person who has brought that up."
Not that there's anything wrong with that.