A very good reason to be at SXSW film fest

If you missed the South By Southwest opening night premiere of the smart and goofy comedy "I Love You, Man" on Friday night, you probably deprived yourself of a wild movie night.  But that's OK.

Perhaps you also missed out on the sneak preview of wild guy Sacha Baron Cohen's "Bruno" Sunday night as well.  Bummer, I know. 

AP movie writer Christy Lemire, filing online today (Monday), calls Baron Cohen's "Bruno" (due out in July) character "a flamboyantly gay Austrian fashion correspondent hoping to make it big in Hollywood."

"Borat" fans should probably be marking their calendars for July 10.

Even if you missed all that, though, there's a very good reason to converge on Austin and SXSW this week.  It's not too late to get to the world premiere of "For the Love of the Movies:  The Story of American Film Criticism."  It unspools tonight (Monday) at 8 at the Alamo Ritz 2 Theater.

Patricia Clarkson narrates the first documentary to dramatize what filmmaker and film critic Gerald Peary (The Boston Phoenix) calls "the rich saga of American movie reviewing."

If you miss the premiere, "For the Love of the Movies" also screens Wednesday at noon (Alamo Ritz 2) and Saturday at 4 p.m. (Alamo Lamar 3).

And that's just one of the reasons to get to Austin this week.  Check out the full SXSW film schedule for a film festival experience like no other and unique to the Lone Star State.