'Potter' drives long, hot summer B.O.
In the movie industry, bonafied blockbusters are called tentpoles.
When tentpoles hit and sustain, they turn into cinematic money machines.
Summer 2011, up 5 percent from last year according to a post on the Hollywood Reporter website, packed movie houses with a trio of billion dollar tentpoles: "Harry Potter and the Deathly Hallows -- Part 2," "Transformers: Dark of the Moon" and "Pirates of the Caribbean: On Stranger Tides."
If you're concerned about the bottom line profit status of Hollywood's movie studios, you need to know that domestic box office (meaning U.S.) was, according to the Hollywood Reporter tally, "in a tailspin" until the summer flicks arrived.
The summer season, which runs through Labor Day Weekend, is turning all the dour forecasts around.
"'We're on track to score the biggest summer of all time, and I think domestic revenue will reach $4.4 billion by the end of Labor Day,' says Warner Bros. president of domestic distribution Dan Fellman. "Good movies rise to the occasion,'" the Hollywood Reporter article states.
Good for them, I suppose, if box-office revenue and not necessarily movie quality is what cranks your projector, so to speak.
Today, however, there's good news on the revenue front for a quality film not aimed at teen movie-goers or the Friday night mainstream popcorn-muncher crowd.
"The Help," seemingly unfazed by the general box-office slowdown due to uninvited arrival of blustery Hurricane Irene, topped weekend charts for a second stanza, grossing $20 million.
Just as I hoped it would, "The Help" (click here for my review) continues to clean up.
And that's a good thing.
(Daniel Radcliffe image from "Harry Potter and the Deathly Hallows -- Part 2" courtesy: Warner Bros.)