'Thor' score and seven countries ago
Chris Hemsworth puts the hammer down as the title character in "Thor."
(Courtesy: Paramount/Marvel Entertainment)
Sorry, fanboys, but by the time Marvel Comics' "Thor" goes into good-vs.-godawful otherworldly evil battle on U.S. screens on Friday, much of the world will have already seen it.
All together now: "Really? What's up with that?"
According to an article posted on the Hollywood Reporter Web site, it has something to do with the calendar and the world film market.
"The decision rested with Marvel's distribution partner, Paramount. And when we pressed the studio's Rob Moore, he said only, 'It's a global market now.' Meaning that these days, international audiences are considered equally or more important when planning releases of Hollywood movies," the Hollywood Reporter article states.
The plan appears to be working rather well. "Thor," starring Chris Hemsworth (the "Star Trek" remake) in the giant hammer-slinging title role and Oscar-winner Natalie Portman ("Black Swan") as mystified mortal Jane Foster, has already cashed in to the tune of $100 million.
That's before the fantasy-action-adventure even rips a single ticket stub in the U.S. or Canada.
And, believe it or not, the English royal wedding also came into play. (Click here to read my exclusive report on last Friday's Royal Wedding timeline.)
"Paramount took advantage of the big European holiday called May Day, as well as the English royal wedding on April 29, which provided many countries with a three or four-day weekend," the Hollywood Reporter article concludes.