When Jeffrey Katzenberg buzzed into town a few months ago to tout the New 3-D Movie Age, and, coincidentally, the soon-to-open "Monsters vs. Aliens"(in 3-D, of course), the DreamWorks Animation CEO was jazzed up about a near-future where movie-goers would pay a premium price to attend 3-D films without blinking an eye.
But that was not all. Katzenberg, who got very excited about Disney movies before moving to DreamWorks, said it wouldn't be long before those of us who enjoy movies on a regular basis would own our own designer 3-D glasses.
After all, Katzenberg said, golfers own their own golf clubs. Bowlers take their own ball and bowling shoes to the lanes. It'll be a beautiful thing, Katzenberg surmised. Personal 3-D glasses will become a fashion accessory.
As it turns out, t-t-timing is not only the most important element of comedy. It's a major factor in the steam-rolling approach of 3-D movies as well. Even casual news followers have noticed that the bottom has fallen out of the economy.
Not sure if the soured economy has impacted your home? If Dad or hubby doesn't leave the house and go to a job every morning like he used to, that's a major clue.
In an item posted on the Hollywood Reporter Web site, the movie industry appears to be a little fuzzy on just who is expected to pick up the cost of 3-D glasses. It may not be impending doom peril, but it's a big movie industry issue.
More than a dozen 3-D films are hitting theaters this year, including Disney/Pixar's "Up" on May 29 and "Ice Age: Dawn of the Dinosaurs"from 20th Century Fox on July 1.
"'We all have to find a way to control the costs of 3-D, but everyone who can make money from it should also share in those costs,' a top distribution exec said. 'All of the majors are looking for the proper way to work with exhibition on this,'" the Hollywood Reporter states.
"Certainly theatrical customers -- already paying an average $4 premium on 3-D movie tickets -- are unlikely to embrace an additional charge for glasses. But the theater operators aren't volunteering any near-term help to studios,'" the Hollywood Reporter article adds.
(Photo: Manny the mammoth, voiced by Ray Romano, and Diego, the saber-toothed tiger, voiced by Denis Leary, face new priorities in "Ice Age: Dawn of the Dinosaurs."/Blue Sky Studios/Twentieth Century Fox)