(Courtesy: 20th Century Fox)
I suppose we can relate it to James Cameron's "Titanic" hitting a little iceberg.
Cameron, you see (and may already know), has this huge state-of-the-high-tech-art sci-fi movie titled "Avatar" coming out Dec. 18.
It will surely be a genuine movie event, since "Avatar" will be Cameron's first narrative feature since "Titanic" in 1997. It's such a big deal, in fact, that Friday (Aug. 21) has been declared "Avatar Day" by 20th Century Fox.
Fox is releasing the cutting-edge sci-fi tale of "a reluctant hero who embarks on a journey of redemption, discovery and unexpected love as he leads a heroic battle to save a civilization."
Methinks Fox has every right to tout Cameron's latest. After all, according to a post on the Hollywood Reporter Web site, the studio has put the budget at $237 million.
That makes Monday's crash of the "Avatar" Web site, where the curious converged in hopes of securing free seats to Friday's 16-minutes of 3-D preview footage, a little embarrassing.
"Ticket ordering was scheduled to begin on-line at noon PDT, but at about 11:55 a.m., the site started experiencing difficulties. About 17,000 of the 68,000 available tickets were distributed before the heavy traffic forced the site down for several hours," the Hollywood Reporter post said, and added:
"'Due to the overwhelming response for tickets to the 'Avatar' event on 8/21, our servers have crashed. We will update you as soon as possible,' ticket seekers were advised by 'Avatar's' Twitter site."
By the way, if you're looking for tickets in Texas, forget it. All Texas sites are already sold out.
That's bad news for those left without tickets, of course. But good news for Fox and Mr. Cameron.
At least they're righted the "Avatar" Web site ship.