Disney goes out on a limb for Mother 'Earth'
Sure it's a publicity stunt to promote a movie, but this kind of publicity stunt we can all live with.
In fact, we might just live a little better.
The folks at Walt Disney Studios are keeping their promise to plant a tree in Brazil's endangered Atlantic rain forest for every viewer who planted their behinds in a movie seat to view their nature documentary "Earth" during its first week in theaters.
"According to Disney, the box-office tally hit $16.1 million, which translates to 2.7 million trees.
"The trees are being planted by the Nature Conservancy, which is trying to reforest 2.5 million acres in the rain forest," says an Associated Press item posted on the Variety Web site.
Finally, some good news.
(Photo: Sunrise for Mother Earth/BBC Worldwide Ltd./Walt Disney Studios)